Biggest Mistakes Businesses Make Online & How to Avoid Them

When it comes to doing business online, many entrepreneurs abandon all sound business judgment:

• They think they can get away with a bargain-basement website.
• They put up a website and then neither update it nor monitor its performance.
• They build a website and then do nothing to drive qualified traffic to the website. (more…)

Why you should have a website?

I’ve heard many small-business owners say they think they “should” get a website. They’re not quite sure what they will do with it, but they’ve been told they should have one.

In most cases, they’re right. A website can be an important marketing tool for almost every small business, but there are a few exceptions. If you have as many customers as your business can handle and you have no desire to grow larger, then there’s no point in marketing on the Internet. But that is not the case for every business!