Creating consumer-friendly websites

When did you last invest some time, money and thought into your company’s website? If you’re having a tough time answering that question, you’re not alone. Canadian Mortgage Professional explores how brokers can create a website that their customers will want to visit regularly.

Why some websites just don’t work?

So you spent a lot of time and money on your website. Though, you are finding that it is not the marketing tool you expected it to be. The traffic isn’t there, the sales are not going through the roof, online reservations are not happening – you just don’t understand why!

It may be as simple as your website’s look and feel and layout. It could be the fact that your website is unprofessional or is difficult to navigate around. A website says a lot about your company. Whatever the reason, it CAN be fixed.