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Do you know why you need a logo?
Below are a few of the benefits of a professionally designed logo:
- To look bigger and established. People know you when you use clipart and your company will look small-time if you hand out home printed materials.
- To attract more clients. Some clients look for a well-defined company, and look and feel may be one of their criteria for making a decision to do business with you.
- To brand yourself. You need a logo in order to build an image and a brand that is greater than your individual identity.
- You are reputable. A logo and professionally-printed materials show that you are committed to both your business and to your clients.
- Stability and Trust. It shows you have invested in your identity, your business and your customers. It goes a long way toward building that all-important “trust.”
- To be more memorable. Forty percent of people better remember what they see than what they hear or read.
- Clarify a business. A logo can help to clarify exactly what it is that you do.
- To be Different. Makes your company stand apart from the competition.
These benefits will boost your business and your confidence, so consider developing a logo and identity as soon as possible.