Calgary Alberta Website Redesign Experts: We Can Help You!
In today’s digital age your website is often the first impression people have of your business. A good looking website can build trust, look professional and get people to engage with your brand. When was the last time you gave your website a makeover? If it’s been a few years it’s probably time to consider a redesign. Here’s why keeping your website up to date is key to your business and search engine success.
First Impressions Are Key
Imagine walking into a business with old decor, peeling paint and an old, unreadable sign. You’d question the quality of their products or services. The same applies to your website. An old website with old images, clunky navigation and poor mobile responsiveness can create a bad impression and get people to leave before they even find out about your services.
A modern, clean design that reflects your brand will make your business look professional and build trust with your visitors. People will engage more with a business that looks up to date and credible.
Outdated Features Will Damage Your Search Engine Rankings
Search engines like Google favour websites that offer a good user experience. If your website is slow to load, not mobile friendly or uses outdated coding practices it could be harming your rankings.
Here are some areas where old websites fall short:
- Mobile Responsiveness: A website that’s not mobile friendly will be penalized by search engines and users.
- Page Speed: Slow loading websites will get higher bounce rates which will negatively impact your search engine rankings.
- Secure Connections (HTTPS): If your website isn’t secure Google will flag it as unsafe.
- User Experience: Clunky navigation, broken links and old content can all harm your website’s search performance.
Regular redesigns will ensure your website is up to date with the latest web standards and user friendly on any device.
Your Website’s Look Affects Conversion Rates
Your website’s design will impact how people perceive your business. A good looking, well organized site will get people to stay longer, explore your content and ultimately convert into customers.
Here are the design elements that impact conversions:
- Professional Images: Old stock photos or low quality images will undermine your brand message. Use real photos if you can.
- Clear Calls to Action (CTAs): Your CTAs should be visible and guide users to take action e.g. contact you or buy.
- Brand Consistency: Fonts, colours and images should match your brand identity.
Technology and Functionality Change Rapidly
A website created five years ago might not work well with current browsers, security standards, or third-party integrations. If you’re still using outdated plugins or unsupported features, you could be jeopardizing your website and your customers’ data.
A redesign guarantees that your website is:
- Secure: Safeguarding your business and customer information is essential.
- Fast: Modern websites are designed for speed, enhancing both user experience and search engine visibility.
- Integrated: Smooth integrations with social media, email marketing, and other tools improve functionality and user engagement.
How Often Should You Redesign Your Website?
As a general rule, businesses should consider a website redesign every 2 to 3 years. This timeframe ensures that your site stays current with design trends, functionality standards, and search engine optimization (SEO) best practices.
However, if you notice any of the following signs, it might be time for an update sooner:
- Your website isn’t mobile-friendly.
- Your site takes too long to load.
- You’re experiencing a high bounce rate.
- Your branding has changed.
- Your site isn’t generating leads or conversions.
The Benefits of a Website Redesign
A website redesign is an investment in your business’s future. Here are just a few benefits you can expect:
- Improved User Experience: A modern design with intuitive navigation makes it easier for visitors to find what they need.
- Higher Search Engine Rankings: Updated coding and SEO practices help your site rank higher in search results.
- Better Security: Modern websites have stronger security measures to protect your data.
- Increased Engagement: A fresh look and updated content keep visitors on your site longer.
- Stronger Branding: Consistent visuals and messaging help reinforce your brand identity.
Let Media Eye Studios Help You
At Media Eye Studios, we specialize in helping businesses like yours keep their online presence fresh and competitive. Our affordable website redesign services are tailored to meet your unique needs, ensuring that your website not only looks great but also performs well in search engines.
Don’t let an outdated website hold your business back. Contact us today for a free consultation, and let’s bring your website into the modern age.
Ready to Redesign? Let’s Get Started!
Send me a message and I will reply asap. I offer free consultation and free quotes. Let’s chat and see what can be done to help you succeed in 2025.