What Is SEO?
SEO stands for Search Engine Optimization. It means improving your website so search engines such as Google show your site in the top positions to people looking for your products or services. This does not include paid ads.
You might search for “Calgary web design company “, “master electrician in Calgary“, or “dentist near me.” SEO helps your website show up in search results when a potential customer is searching for your service.
Traditional SEO involves creating a website with search engine friendly content using effective keywords, speeding up your site ensuring your site loads fast, works well on cell phones, and building trust and authority online. Knowing how to name your pages, include title tags, alt tags, small image file sizes, heading tags, etc are just some of the puzzle pieces to make your site search engine friendly. Need extra help to know why your site is not showing on Google?
Good SEO is not about repeating keywords and phrases over and over. Search engines are smart. They look for sites that give quality answers to questions and offer a positive experience to visitors.
What Is AEO?
AEO stands for Answer Engine Optimization. While SEO helps your website appear in search results, AEO gives answers to people’s questions.
Some people use words to search in Google but many are asking Google questions. Such as “How much does a website cost?” or “What should I look for when hiring a home inspector?” AEO helps your website become the source that gives those answers. This means making content on your website that clearly explains your services answering customer questions adding helpful FAQ sections and organizing your site so search engines can understand it easily.
Tip of the Day: add a few frequently asked questions on each page of your Services pages. Think of all the question that your clients, potential customers ask you. Those should be on your website so you show up in Google’s People Also Ask boxes, Featured Snippets, Siri, or other AI powered results.
What Is GEO?
GEO stands for Generative Engine Optimization. AI-powered search tools, such as ChatGPT and Google AI Overviews use GEO. Maybe potential customers are using ChatGPT and similar AI tools instead of Google. Some may search for “Who is the best web design company in Calgary for my small business?” This is where your results will show up.
Generative AI tools build an answer by pulling info from several sources. GEO displays results and can make your business a trusted source when giving answers to questions potential clients ask.
GEO and SEO work hand in hand and help each other. Businesses need quality content that shows experience, answers real questions, and gives useful info.
Your website should clearly explain who you are, what you do, and how you help customers.
Is SEO Dead?
With all the talk about AI search some business owners wonder if SEO is still worth investing in. The answer is yes. SEO is not dead. SEO is evolving.
The goal has always been the same: helping people find the information. What has changed is how people look for that information and AI is a big player in this field now. Years ago someone might type a keywords into Google. Today they might ask a question using an AI tool for a recommendation.
The businesses that succeed online will be those that on creating content that answers their customers’ questions.
In simple terms:
SEO: Someone searches “Calgary web design company” and your website appears in Google results.
AEO: Someone asks “How much does a website cost?” and your article provides a clear answer that may appear in a featured answer box.
GEO: Someone asks an AI tool “Who can help me build a professional website in Calgary?” and the AI uses trusted online information to recommend or mention businesses.
Websites that stand out will be those that truly help customers. Now is the time for businesses to reflect on their content. Review it. Rewrite it. That is what successful SEO, AEO, and GEO are about.
At Media Eye Studios we help Calgary businesses build websites that’re easy to find easy to understand and trusted by both people and search engines. Get in touch with me today – I will walk you through this 🙂
